Google Malaysia and TNS Research recently got together to reveal the answer to the question, "Who watches YouTube in Malaysia?". Surprisingly enough, research reveals that it isn't just all our kids watching chocolate surprise egg videos. Instead, the answer turns out to be the millenials of Malaysia and many of our senior citizens (about half to be exact). In fact this number is set to grow as high speed mobile Internet and mobile devices become more accessible (cheaper).
For those not in the know Millennials are those born from 1980 and 2000 or afterwards. Content creators are putting up more relevant videos so there is now more to watch. Big brands are also getting on YouTube more often than not but while we'd certainly recommend anyone not on YouTube yet to do so, panellists revealed that developing content for YouTube with a TV mindset could be a big mistake. Instead telling a great story that resonates with viewers is the way to go.
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