Maxis & YouTube unveil Malaysia's first 360° film series to celebrate Merdeka 2016

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The Maxis staff and film makers taking a group photo

Today, Maxis 4G and YouTube Malaysia have premiered Maxis Rojak 360° event in TGV Cinema @ One Utama. Maxis Rojak 360° is Malaysia's first ever 360° film series by five homegrown award-winning storytellers, using YouTube's 360° immersive video-on-mobile platform, each film invites the audience to move their phones around in all directions in order to "See Malaysia From All Angles".

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YouTube superstars The Ming Thing, RED People, Tamil hit movie directors Veedu, Busan Fillm Festival-awarded short film maker Junad Mohd Nor, and award-winning commercial director Barney Chua are in collaboration with Maxis together to create a multi-location, multi-lingual film series in a 360° setting, this is also a project to celebrate Malaysia's colourful diversity highlighting the uniqueness of local dialects such as Johor Hokkien and Kelate (Kelantanese Malay), little-known cultural traditions and showcasing the beauty of Malaysia from different corners like Batu Caves, Kota Bharu and Kota Kinabalu Park.

"With our phones, films can be more inclusive than ever before. After all, every one of us has an entire cinema in our pocket. The Rojak 360 project is our way of marrying classic storytelling, 360 video technology and the unmatched video streaming experience on Maxis 4G. So unlike previous Merdeka film festivals, the five Maxis Rojak 360 films will not be screened in the usual cinemas but instead on a 15 million mobile screens across Malaysia starting 26 August." said Bernard Lee, Maxis Head of Marketing Communications.

Below are the first three films that were shown at the premier while the other remaining two films will be released in time for Hari Malaysia. The videos are best enjoyed on your mobile YouTube app via VR headgear (if you have one).

1. “Rojak 360 Lost and Found” – by The Ming Thing

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“Every year we continually focus on our festive and national celebration videos made in Peninsular Malaysia. So, this year, I thought we’d entirely embrace the theme of togetherness by involving both East and West Malaysia – both in story and in location,” said Ming Han, one half of YouTube superstar duo The Ming Thing.

2. “Rojak 360 Cham Cham” – by RED People

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“In Malaysia, when we see a person, no matter their skin colour, he or she can speak more than 2 languages. We Malaysians take that as normal. To those not from Malaysia, that might seem extraordinary, but our film aims to show that to us Malaysians, that’s very normal,” said leading Malaysian Chinese YouTube entertainment channel, RED People.

3. “Rojak Cow Cow” – by Veedu Productions

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“Respecting each other's beliefs will lead to a better nation, one that is strong, diverse and united,” said Denes / Vimala of Veedu Productions, who were behind the Malaysian Tamil box office hit Vetti Pasanga.


To find out more about Maxis Rojak 360°, visit www.maxis.com.my/rojak360.

For best viewing experience on mobile, please watch the short films on the YouTube app.