In conjunction with this coming Merdeka, Maxis launched their #100peratusMalaysia campaign with a short video. Intending to highlight how our diversity works together to make us Malaysians all stronger, the video showcases Malaysian celebrities like Chef Wan, Datuk Santokh Singh, Deborah Priya Henry, Douglas Lim, Farah Ann Abdul Hadi, Marina Mahathir and Tiara Jacquelina through their DNA.
Ever wondered what their roots are? Check out the video below, and you can also go to their Maxis site and show support with a Maxis #100peratusMalaysia Facebook portrait frame. Personally, we think the Behind-the-Scenes video made it more real, but check out what they said about it below:
“The premise of our National Day campaign was using technology to not only understand our unique differences in a new light, but also acknowledge that our diversity is what makes us stronger and enables us to achieve great things. The more we know ourselves, the more we realise that our differences tell the story of who we are as Malaysians. At the end of the day, our love for Malaysia, our homeland, is what unites us, and we hope that this campaign will raise the spirits of Malaysians everywhere,” Tai Kam Leong, Maxis’ Head of Brand and Marketing.
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