Maxis wins Ad of the Year at the YouTube Ads Awards Malaysia

Just last Friday, the YouTube Ads Awards Malaysia celebrated and honored 2016’s most outstanding ad creatives on Malaysia’s most popular video platform, YouTube for its daily destination for entertainment, information and education. Presented by YouTube Malaysia, this first-ever award of its kind honored the brands and agencies, as well as the creators, whose creative works expand beyond marketing to capture the hearts and minds of viewers through creative execution and compelling storytelling.

The biggest winner of the night was Maxis, who brought home the Ad of the Year award for its entry ‘The Last Kite Maker’, which also won the awards for Best Tech / Telco Ad, Best Storytelling and Best Long Form Ad. ‘The Last Kite Maker’ tells the compelling story of Pak Shafie, who dreams of experiencing flight through the traditional kites he has been making for the last half century.

Below is the list of finalists and winners of YouTube Malaysia Ads Awards 2016:

Tech/telco

1. Maxis - The Last Kite Maker (category winner - IPG, Ensemble, Mojo Films)
2. Maxis - 6 Inch Durian Farm
3. Maxis - Rojak 360 Lost and Found

Finance

1. BSN - Janji Papa (category winner - Fisherman Integrated, Graph Studio, Mediacliq)
2. AIA - #MySwatowLaneClub
3. Maybank - Jom Raya

Retail

1. 11st - Whatever it Takes (category winner - McCann Erickson)
2. Subway - Chicken Tandoori
3. IKEA - Storage Solutions

CPG

1. F&N x Bunkface - Warnai Dunia (category winner - m/SIX, Alpha, PRS Productions)
2. Unilever - Breeze Raya Pt.1
3. Nescafe - Halftime

5 Second Intro

1. Dutch Lady - Breakfast Chomp (category winner - Saatchi & Saatchi, Arachnid, Carat)
2. Oishi - Green Tea
3. Subway - Chicken Tandoori

Animated

1. Tune Protect (category winner - Ensemble Worldwide)
2. Milo - Own the Day
3. Digi - My Digi App

Storytelling

1. Maxis - The Last Kite Maker (category winner - IPG, Ensemble, Mojo Films)
2. 11st - Whatever It Takes
3. BSN - Janji Papa

Long Form

1. Maxis - The Last Kite Maker (category winner - IPG, Ensemble, Mojo Films)
2. 11st - Whatever It Takes
3. Sime Darby - Budak Subang Jaya 360

Ad of the Year

• Maxis - The Last Kite Maker (overall winner - IPG, Ensemble, Mojo Films)

Lastly, four Malaysian YouTube creators were also honored at the awards show with YouTube Silver buttons in recognition of their subscriber base climbing past the 100,000 mark:

• Pharmit24
• Shawn Lee
• VS GAG
• Nur Amira Syahira

YouTube Malaysia Ads Awards is supported by the Malaysian Advertising Association (MAA) and Advertising + Marketing Magazine, the official content partner. Stay tuned for more news at Technave.com.