Microsoft study finds 76% Malaysians consumers don't trust organizations' digital services to protect their personal data

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In a recent study called “Understanding Consumer Trust in Digital Services in Asia Pacific”, both Microsoft and IDC Asia/Pacific have revealed that a small number of Malaysian consumers trust organizations' digital services on their personal data. How small, you ask? Well, turns out it is just only 24%.

In other words, that also means 76% of Malaysian consumers have trust issues with some organizations handling their personal data. We aren't experts but it's quite likely that their personal data have been misused for marketing purposes, hence getting advertisements on YouTube by force while watching halfway, or pop-ups appearing while browsing and so on.

To be fair, most internet users are very likely to punch in their personal details online publicly, but at the same time, even some organizations are using AI to monitor our site visits and chat rooms like stalkers to understand our needs. Granted, that's really creepy but this is the future now with organizations utilizing the AI's capabilities.

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In addition, 41% of Malaysian consumers think that the government should do something to build trust, followed by technology companies at 27%, and 19% on communities. 41% doesn't seem like a lot, but this does indicate that there's a need for a better partnership between governments, technology companies and other stakeholders.

If you want to read the full report, you can do so at the Microsoft New Centre right here. Stay tuned for more tech news at TechNave.com.