According to Meta, there has been a change in the way users use the service, where users are now more likely to search for products on social media, rather than using Google. So, what should you know about it?
There is a difference between social search and traditional search
For your information, Meta says there is a difference between social search and traditional search engines. Traditional search engines focus more on when users know what they want and want to get information related to it.
Additionally, social search is more commonly used when users are interested in something and want to learn more about it from a trusted source. With the form of short video and image display, users find it easier to trust and learn about a product they want. According to Meta's findings, 92% of users now use social platforms to search for product information, compared to 79% using regular search engines.
Apart from that, 63% of consumers buy faster due to social media exposure, and 65% are more confident in purchasing after seeing a product through social sharing. This also shows a change in the method of discovery and further knowledge regarding a matter compared to before, when many relied solely on Google.
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