Mountain Dew has announced the launch of the Dew Challenge 2024/2025 in collaboration with Honor of Kings, the world’s most-played mobile MOBA game. This time around, the event is set to elevate esports to new heights with new digital activations, thrilling competitions and a whopping RM500,000 prize pool!
Recently, the collaboration between Mountain Dew and Honor of Kings was celebrated at EsportsLAH 2024 hosted on the 2nd and 3rd of November at the Malaysia International Trade and Exhibition Center (MITEC). EsportsLAH attracted gaming enthusiasts who enjoyed two days of live gaming, competitions and exclusive giveaways.
Attendees eagerly lined up at the Mountain Dew booth to experience the new partnership and join in the interactive activities, including the popular "scream machine" challenge, which rewarded participants with Mountain Dew drinks and Dew Challenge merchandise.
Adding a special touch to the event, Khairy Jamaluddin, former Malaysian Minister of Health and a prominent advocate for youth and the arts, attended with his family. The excitement continued as Mountain Dew unveiled limited-edition sneakers, cementing the event as a memorable celebration for the gaming community.
5 designs of the sneakers were unveiled, based around the iconic Honor of King's heroes and valued at RM7000. As part of the Dew Challenge 2025, fans of the game can now stand to win the sneakers for themselves via an online raffle: simply head over to www.dewchallenge.com or follow Mountain Dew Malaysia on Facebook and Instagram for the entry code and updates.
Following the EsportsLAH launch, the Dew Challenge continues with a series of tournaments in November, giving gamers across Malaysia a chance to compete for prizes. These tournaments will run across three dates:
- 23 November 2024
- 30 November 2024
- 7 December 2024
Each tournament offers a prize pool of up to RM2,500 for the winning team, along with additional Honor of Kings in-game rewards and other sponsored prizes! These tournaments are open to all players, providing a platform for both casual and competitive gamers to showcase their skills and earn exciting rewards.
However, if you’re serious about your gaming skills and want to test them, get ready to join the official premier tournament running from 9th December to May 2025! Challenge other gamers for a chance to participate in the Grand Finale of the Dew Challenge ‘25, where you’ll be competing for a share of a prize pool of up to RM500,000.
Awesome! Follow Mountain Dew on Facebook and Instagram for more information. As always, stay tuned to TechNave for more trending tech news.
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