Mozilla yesterday made a rather bold claim regarding Firefox whilst announcing its new ‘Total Cookie Protection’ feature on the browser. In a blogpost, Mozilla said that the new security feature now makes Firefox the “most private and secure major browser available across Windows, Mac and Linux”.
Mozilla then elaborated that Total Cookie Protection is Firefox’s strongest privacy protection to date. The feature confines cookies to the site where they were created, thus preventing tracking companies from using these cookies to track your browsing from site to site. We've got to admit, that sounds pretty dope!
Furthermore, Mozilla asserted that the feature offers strong protections against tracking without affecting users’ browsing experience. Basically, a separate “cookie jar” is created for each website that users visit.
Instead of allowing trackers to link up users’ behavior on multiple sites, they just get to see behavior on individual sites. Any time a website, or third-party content embedded in a website, deposits a cookie in Firefox, that cookie is confined to the cookie jar assigned to only that website.
Hence, no other websites can reach into the cookie jars that don’t belong to them and find out what the other websites’ cookies know about the user. Therefore, users will no longer see invasive ads that are specific-to-you so often seen online when browsing.
While the new Total Cookie Protection is definitely impressive, the bold claim that Firefox is the most private and secure browser will definitely rile up its competitors, especially Google Chrome, Microsoft Edge, Apple Safari and more. However, if as such makes these browsers start improving their privacy features, then we’re all for it!
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