This weekend, many people will be searching for content to stream through their subscription service. Typically, searches are conducted based on genre, content type, and who the actors are. But this is sometimes not very helpful. Bloomberg reports that Netflix has begun testing content searches powered by OpenAI to provide better customer recommendations. So, what should you know about it?
For your information, searches can now be based on a customer's mood or a variety of other parameters that were not previously supported by Netflix. This allows natural language to be used to find the most appropriate content to watch. Currently, OpenAI-powered search is only available to users in Australia and New Zealand in the iOS app. It will later be expanded to other countries in a phased manner.
In a world filled with millions of content, it's admittedly difficult to find the content you want to watch. Sometimes, a streaming subscription feels like a waste when what's on offer doesn't suit your taste. With a smarter search system, maybe there will be no more incidents of scrolling through content on Netflix for 10 minutes but then closing the app because nothing is appealing.
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