Previously, we mentioned the new Nothing phones and Nothing earbuds. Today, the company introduced a sub-brand called CMF. So, what should you know about this sub-brand?
Today, Nothing CEO Carl Pei announced the company will add CMF to its business portfolio. Based on the announcement via the Nothing Q2 Community Update gives us a brief info about the sub-brand. According to Carl, the new sub-brand will be “a new range of products that makes better design more accessible to a wider group of consumers.”
In addition, Carl sees the CMF as a medium to bridge the gap between affordable and high-quality products. Plus, we might see 2 new products added to the sub-brand later this year. That includes new earbuds and a smartwatch.
Earlier this year, Nothing leaked details about their new earbuds. Rumour says the new nutty-shaped earbuds could be under “Particles by XO”. Rumour also suggests that “Particles by XO” could be Nothing’s sub-brand. We are unsure of what happened to “Particles by XO”, but we are certain that it will now be known as “CMF”.
What are your thoughts on this news? Stay tuned for more updates like this at TechNave!
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