Chinese tech firm OPPO and Swedish camera maker Hasselblad have announced the extension of their collaboration, which began some 4 years ago. At an event in Gothenburg, Sweden, the two companies announced the extension, but the exact timeframe of the extension wasn't revealed.
OPPO and Hasselblad extend their partnership, plan to raise the bar for smartphone photography
As reported by The Economic Times, OPPO Chief Product Officer Pete Lau said that the partnership is driven by a shared focus on innovation and imaging quality. Furthermore, the extended partnership will continue to push the boundaries of what mobile cameras can do.
The partnership started with the OPPO Find X5 Series, and since then, OPPO’s flagship smartphones have featured imaging enhancements. These include Hasselblad colour science, Hasselblad Portrait Mode and a professional Hasselblad Master Mode. OPPO flagships have also featured the Hasselblad XPan mode, which recreates the signature 65:24 wide aspect ratio for images.
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