Today, PRO-NET unveiled its new PROTON e.MAS 5, which made a debut in a camouflaged wrap at the country’s largest automotive showcase at MAEPS Serdang. The company also confirmed that it will launch in Q4 2025.
According to PRO-NET CEO Zhang Qiang, the e.MAS 5 is targeting younger drivers and first-time EV buyers. Reflecting the naming convention of the brand, the “5” signals its position as a more compact model compared to the e.MAS 7, which was designed as a C-segment SUV. The official pricing was not revealed during the event.
In tandem with the model reveal, PRO-NET also kicked off its “Electrify Your Life” nationwide campaign and contest, running from 8 May to 31 July 2025. Malaysians are invited to submit a creative slogan on what electrification means to them via the official microsite, whereby contestants can increase their chances of winning by test-driving at selected Proton e.MAS dealerships and roadshows, with monthly prizes and a grand prize of a brand-new e.MAS 5 up for grabs.
As part of the campaign, the public will also have opportunities to experience Proton’s first EV, the e.MAS 7, and preview the camouflaged e.MAS 5 during roadshows nationwide. Below is the list of upcoming roadshow locations:
- TRX Mall, Kuala Lumpur (22–25 May)
- Gurney Paragon, Penang (13–15 June)
- AEON Mall, Melaka (27–29 June)
- Paradigm Mall, Johor Bahru (3–6 July)
- Central i-City, Shah Alam (21-24 August)
The winner of the Proton e.MAS 5 grand prize will be announced during the final roadshow at Central i-City on 24th August 2025. Until then, we will wait for more official details from PROTON when the launch date gets nearer.
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