After months of hype and anticipation from Malaysians everywhere, Proton today launched the Proton e.MAS 7, the company’s first EV and Malaysia's first national EV, to help kickstart the adoption of sustainable mobility in the country. Offered in two variants, namely Prime and Premium, read on to learn more about the EV.
In a press release, Proton said that the e.MAS 7 underscores the company’s commitment to innovation and is a rolling showcase of its close collaboration with partner Geely. PROTON & GEELY engineers spent over 700,000 man-hours developing the latest model, which then underwent 100,000 km of testing across Malaysia’s diverse terrain and in harsh weather conditions.
With a tagline of ‘Intelligence that Electrifies’, PROTON’s very first EV is equipped with the latest technologies. Built on the Global Modular Architecture (GMA) platform and powered by the world’s leading 12-in-1 intelligent electric propulsion system, it features an innovative Cell-to-Body (CTB) battery architecture.
Notably, it also introduces the advanced Aegis Short-Blade Battery, a new generation of lithium iron phosphate (LFP) Battery, setting new benchmarks in safety, efficiency, and performance for electric vehicles. The C-segment electric SUV features L2-ADAS (Level 2 Advanced Driver Assistance System) and 360 Degree View Camera, earning a 5-Star ASEAN NCAP rating.
The 12-in-1 electric drive unit produces 160kW and 320Nm of torque, accelerating the e.MAS 7 from 0 to 100km/h in 6.9 seconds while braking distance from 100km/h to a complete halt is achieved in just 35 metres. The Prime version features a 49.52kWh with a WLTP range of 345km, while the Premium variant offers a 60.22kWh battery, extending the range to 410km.
Both variants support DC fast charging that allows for a 30 to 80% charge in approximately 20 minutes, recovering up to 135km of range in just 10 minutes of charging. Inside the cabin, the driver’s experience is elevated while cruising with its ultra-comfortable ventilated car seats and ample legroom with 33 storage compartments.
Paired with 16-speaker Flyme Sound with WANOS System and best-in-class 256-colour Ambient Lighting, the 15.4-inch, 2.5K resolution touchscreen Display Head Unit features an integrated charging map that helps to locate over 1,700 charging points, with coverage expanding by more than 85% across Malaysia. This expansion is made possible through collaborations with leading charge point operators (CPOs), including Gentari, JomCharge, chargEV, and DC Handal, Carput Zap and ChargeSini.
To celebrate the launch of Proton e.MAS 7, buyers will receive a comprehensive package of benefits, for a limited time, worth up to RM8,000 for an electrifying ownership experience. The Launch Power Packs are stated as follows:
Power Home
- Complimentary 7kW Home Charger worth RM 1,500
Power Plus
- Complimentary V2L Adaptor worth RM 500
Power Online
- 5-Years Unlimited Internet Data worth RM 1,800
Power Thru
- 6-year Unlimited Mileage Vehicle Warranty
- 8-Year / 160,000km High Voltage Battery and Component Warranty
Power Financing
- 1.98% Interest Rate from Proton Commerce Up to RM3,000
Power Exchange
- Exclusive Proton Owner Trade-In Rebate Worth RM1,200
Accordingly, the On-The-Road Price (without insurance) of the Proton e.MAS 7 Prime and Premium are as follows:
Special Launch Offer for First 3,000 Customers with RM 4,000 rebate, On-The-Road Price (without insurance) of the Proton e.MAS 7 Prime and Premium are as follows:
PRO-NET has appointed 37 dealers nationwide, and 30 of them will be fully operational by the end of 2024. Learn more about the EV by downloading the Proton e.MAS App from Apple App Store, Google Play Store, and Huawei App Gallery to book or visit https://emas.proton.com/. As always, stay tuned to TechNave for the latest EV and tech news.
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