Q3 Performance 2015 Report by Huawei Consumer Business Group


Huawei Consumer Business Group has reported a steady growth of 33% in smartphone shipments, up from 7% from the previous quarter for mid-to-high-end devices. In numbers, that's 27.4 million units for three months that ended on the end of September 2015 and representing a year-on-year increase of 63 percent. 

“This quarter’s results clearly showcase the continued success of our growth strategy. We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices. At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year’s end.” Richard Yu, CEO of Huawei Consumer BG

The regions that have been receiving Huawei’s smartphone shipments are mainly Europe, the Middle-East-and-Africa, which has led to a 28% growth from 70 year-on-year. The Group also enjoyed some success at their own nation, with an increase of 81% on a year-on-year shipments.

The Huawei Mate 7, P7, P8 and the most recently released Mate S are responsible for this increase in flagship shipments. The Mate 7, P7 and P8 reached 6.5-million, 7.5-million and 4 million units respectively. Meanwhile, the Mate S alone is now available globally across 48 countries including China, UK, Germany, France, Spain and so forth since September. The Mate S coral rose version also played a part of their success as it has grabbed female consumers’ attention.

On the other hand, demand for Huawei smartphones in Europe has grown for their mid-to-high end ones. Spain and Italy are the top two European countries that enjoy Huawei smartphones, where it accounts for 12.4% of the overall smartphone market and 45.7% of the country’s high-end 400-500-euro-device market; and 10.9% of the overall market and 27.9% of the high-end market respectively. Speaking of European countries, Huawei is also among the top three smartphone makers in Australia, Belgium, Italy, Portugal, Spain, Switzerland and New Zealand.

According to GFK, the Huawei Group are able to keep themselves in the game by being the world’s top three smartphone makers for January till August this year with a market share of 9.5%; and a 15.2% market share in China as of September 2015. Lastly, the Group is ranked 88th in Interbrand’s Top 100 Best Global Brand list for 2015.