While medium format cameras usually comes with insane megapixel counts, there has yet to be a Sony-branded camera that utilizes medium format sensor, which is about twice the size of a full-frame sensor. This may change come Photokina, where rumour states that the Japanese company may launch a rival to Hasselblad and Phase One bodies.
Sony is one of the very few companies that have the expertise to create camera-imaging sensors, ranging from small compact cameras all the way to medium format cameras, like the Phase One XF. So it is logical that they would like use their own expertise to create their own line of products using the new sensor.
Unconfirmed reports online states that during Photokina in September, Sony will be releasing a new line of medium-format cameras, which includes bodies and the associated lenses, hinting of a new mount for Sony. While nothing is confirmed as of yet, this may bode well for photographers as more choice is now available for those who wants to go beyond full-frame.
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