Today, Samsung Malaysia Electronics announced this year's new Bespoke AI lineup of home appliances. The future of home living official launch includes a new Bespoke AI Side by Side Refrigerator, Bespoke AI Laundry Top Load and Bespoke AI Jet Ultra, all featuring built-in screens, voice control and more.
Kicking off the launch, the 594L Bespoke AI Side-by-Side Refrigerator is powered by AI, featuring a sleek new design and a 9-inch LCD AI Home screen. The smart display enables communication across all Samsung devices, using voice commands via Bixby, and it also supports Multi-Device Experience (MDE). This lets users take calls, play music, and even receive recipe suggestions via SmartThings Food Management.
Among the AI features, there is a new Auto Open Door, fitted with sensors on both sides to detect when a user's hands are full. If so, it will open automatically with a light touch or a voice command. For energy efficiency, the AI Energy Mode within SmartThings helps reduce power consumption by up to 10%, as it constantly tracks energy usage, estimates the monthly electricity bill, and provides smart suggestions to save energy. It also features a built-in UV deodoriser and filter that maintains fresh air circulation and helps eliminate odours daily.
Next, the 13kg-21kg Bespoke AI Top-Load Washer has three key AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). AI Wash detects fabric type and load weight, adjusting settings like water level, agitation, and wash/rinse times for optimal results. Additionally, users can reduce their washer’s energy consumption using SmartThings AI Energy Mode. Meanwhile, AI VRT+ technology analyses sensor data to minimise noise and vibration.
Lastly, the new Bespoke AI Jet Ultra delivers a powerful suction of up to 400W. At its core is the HexaJet Motor, which can go up to 100 minutes of cleaning on a single charge in Min mode. Equipped with the upgraded AI Cleaning Mode 2.0, the vacuum detects brush load and air pressure, automatically optimising performance across six cleaning environments. The vacuum’s Multi-layered Filtration System can capture fine dust with 99.999% efficiency.
Samsung also announced that it is enhancing product maintenance with SmartThings Home Care, which uses AI to monitor the status of appliances and sends notifications when issues are detected. Technical support representatives can also provide remote assistance based on pre-diagnosis results. To learn more about the 2025 Bespoke AI Home Appliances, you can visit the web portal here.
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