Today, Samsung Electronics was announced to be seated in the 7th place in Interbrand’s “Best Global Brands 2016,” with its brand value of $51,808 million – a 14 percent increase from last year.
This marks the company's fifth year to be ranked within Interbrand’s Top 10 spot, demonstrating growth in brand value. In fact, over the last ten years, Samsung has made remarkable achievements as a global company, and its brand value has tripled as a result, increasing by 320 percent; thanks to its premium line-ups in its core businesses – mobile, TV, and home appliances, such as Galaxy series, Gear VR, and Gear S, and mobile payment services like Samsung Pay.
“Value of a brand becomes even more significant as markets rapidly change and competition intensifies,” said Moon Soo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “We will maintain our mid and long-term marketing efforts to deliver our sincerity and distinctiveness to our customers.”
This year’s Best Global Brands was announced at Samsung 837 in New York City. Samsung 837 is an experiential marketing center for consumers to experience Samsung’s products, contents, and cultural events.
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