Today, Samsung Malaysia Electronics has introduced its 2025 AI TV and premium soundbar lineup at 1 Utama. The 2025 AI TV lineup is now powered by Samsung's Vision AI platform, promising hyper-personalised and intuitive user experiences, transforming the television from a passive screen into an intelligent home companion.
According to the company, Vision AI’s capabilities now extend across Samsung’s broader TV lineup, including Neo QLED 4K, OLED, and QLED models. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, offers Quantum Matrix Technology for refined contrast and Pantone-validated colour accuracy in sizes up to 98 inches. It is also integrated with SmartThings, with a new 3D Map View offering features like Home Insights, real-time alerts, and family care modes. Samsung guaranteed a seven-year OS upgrade as well.
At the forefront of the lineup is the flagship Neo QLED 8K QN990F, powered by the latest NQ8 AI Gen3 processor. With 768 neural networks and advanced on-device AI, the TV delivers ultra-precise video and audio enhancements in real time, It also includes AI-enhanced features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro, while intelligent modes such as AI Customisation, AI Auto Game Mode, and AI Energy Mode return.
In the OLED segment, the S95F delivers glare-free visuals with 2,000 nits peak brightness and a 165Hz refresh rate. The S90F enhances motion with a 144Hz refresh rate using Motion Xcelerator technology. The QLED 2025 range brings vibrant visuals and personalised smart features to a more affordable price point. Also, the Frame Pro returns with Neo QLED Mini LED and the NQ4 AI Gen3 processor, with over 3,000 artworks, including monthly curated selections and 70 complimentary ambient pieces — all available across The Frame, MICRO LED, Neo QLED, and QLED models.
On the other hand, Samsung’s 2025 Q-Series soundbar range — including models HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — offers premium audio with Wireless Dolby Atmos and Q-Symphony. Its subwoofer is more compact, 50% smaller than before. The HW-QS700F features a Convertible Fit design with a gyro sensor that adjusts sound output based on placement, while its SpaceFit Sound Pro auto-calibrates to room acoustics for consistently immersive sound.
From 13 May to 1 June 2025, customers can pre-order Samsung’s latest AI TVs and enjoy exclusive perks. Offers include a premium soundbar worth up to RM6,499 with selected AI TV models or a Customisable Bezel worth up to RM899 with selected The Frame units. Those who reserved early with a Samsung Reservation+ voucher (RM100) can redeem up to RM800 in additional savings, which stack with ongoing pre-order deals.
Malaysians can now pre-order Samsung’s highly anticipated 2025 AI TV lineup through the Samsung Online Store or authorised retail outlets nationwide. To pre-order, simply:
- Visit the Samsung Online Store or any participating retailer.
- Choose your preferred 2025 AI TV model.
- Apply your Samsung Reservation+ (SR+) voucher at checkout, if applicable.
- Redeem exclusive gifts via the Samsung Redemption Portal from 13 May to 15 July 2025.
Consumers eager to explore the new lineup can get a first look at the Samsung 2025 AI TV Roadshow, taking place from 21 to 25 May 2025 at the Lower Ground Oval Concourse, 1 Utama Shopping Centre. Visitors will have the chance to experience Samsung’s latest smart entertainment technologies up close and enjoy live demonstrations of the new AI-powered features.
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