Looks like the smartphone industry is getting a lot more competitive. It became so competitive that a certain Korean tech giant had to issue an apology. So, what should you know about it?
In response to the criticism they received regarding the disappointing performance in various divisions of the company, Samsung today sent a letter specifically addressed to all including customers, investors, and their executives and employees. Samsung in its statement said:
"The performance did not meet market expectations, causing concern about the competitiveness of the company's underlying technology and the future of the company. Many people are talking about Samsung's crisis. All of this responsibility rests on us as business leaders."
However, Samsung stated that, although they are currently facing a difficult situation, their management is determined to make it an opportunity to grow again. Samsung insists, its main focus is to strengthen the competitiveness of technology and quality, which is considered the basis and pride of the company.
Samsung also announced that it will improve the organisational culture through open communication and improve internal problems. Samsung has faced criticism from various angles including customers, challengers and even from within the company itself due to the launch of products claimed to lack innovation and imitate competitors.
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