Samsung held its first 3S Smart Service contest

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(L-R) Samsung Malaysia Electronics Team: Sam Wye Leng, Customer Service Manager Consumer Electronics; Teng Kah Wee, Customer Service Manager, Enterprise Business; Park Jae Doo, Director, Customer Satisfaction Team, Samsung Southeast Asia & Oceania; Kim Dae Eun, Customer Service Business Manager; Alex Tang, Customer Service Manager, IT & Mobile; and Grace Soh, Contact Center Manager, at the 3S Smart Service Contest 2016 event. 


Just before the weekend last week, Samsung Malaysia Electronics held its first ever 3S Smart Service contest for its service centre (SVCs) and call centre (CCC) staffs nationwide. The 3S represents Samsung’s customer service philosophy and motto, which are speed, solution and satisfaction.

The purpose of the contest was to serve as an ideal platform for customer service officers to improve their customer service skills, product and technical knowledge to continuously strive and to respond to the customers’ needs with top class quality services .

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(L-R) Kim Dae Eun, Customer Service Business Manager, Samsung Malaysia Electronics and Park Jae Doo, Director, Customer Satisfaction Team, Samsung Southeast Asia & Oceania officiating Samsung’s first 3S Smart Service Contest 2016. 

“The key objective of 3S Smart Service Contest is to highlight the importance of mastering a high level of Technical Knowledge and Repair skills. At the same time, to show empathy to our valued customers that we care for them,” said Park Jae Doo, Director, Customer Satisfaction Team, Samsung Southeast Asia & Oceania.

The Samsung Smart Service first started in order to meet the needs of Samsung customers through a personalized and convenient service experience, their teams are fully trained to provide the fastest solution for their customers’ devices by deliver express in-home technician for convenience, and a 24/7 online operator care line to answer all customers’ inquiries. In-store software updates, free set-up and installations, component replacements and fast off-site repairs are also part of Samsung Smart Service program.

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Samsung’s customer service staffs giving their best effort in product and technical knowledge to offer top notch quality services.

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Samsung’s dedicated customer service team are trained to provide solutions for their customers’ needs based on their 3S motto: speed, solution and satisfaction. 

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Customer service staff participating in one of the challenges of Samsung’s 3S Smart Service Contest.

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The 3S Smart Service Contest 2016 aimed to strive for customer service excellence to boost consumer satisfaction. 


There are currently 151 smartphone service points, 94 service points for consumer electronic products , and 126 brand stores and dealers where customers can drop off and collect their phones easily nationwide all around Malaysia. Whereas Express Service Centres are located in most major cities in Peninsular and East Malaysia.