Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; Managing Director of IOC Television & Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon
Just a few hours ago in Rio, Brazil, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, has unveiled the Galaxy Studio in Olympic Park for the Rio 2016 Olympic Games. With this, the public can now have a demo on Samsung's latest wireless communications products and immersive technologies, including: new Samsung 4D kayaking VR experience that simulates exhilarating Olympic sports; a Galaxy S7 Rental program in which visitors can experience the Galaxy ecosystem; and the opportunity to collect exclusive Rio 2016-themed pins, among many other experiences.
Timo Lumme, Managing Director of IOC Television & Marketing Services, sit in a 4D motion chair to experience the extreme 4D kayaking VR at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony
The Galaxy Studio is currently located within the Olympic Park, it's designed to help fans embrace the excitement of the Rio 2016 Olympic Games and celebrate the Olympic spirit, enabling them to create, capture and share their own experiences. To complement the Samsung Galaxy Studio in the Olympic Park, two additional Galaxy Studios will be stationed in the Olympic Village and Main Press Centre (MPC); as well as several Galaxy Studios throughout local cities in Brazil to help expand the Olympic spirit to a wider audience.
Timo Lumme, Managing Director of IOC Television & Marketing Services, experiences the Social Galaxy zone at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony
Samsung began its involvement as a local sponsor of the Seoul 1988 Olympic Games, ever since then, they continued to support the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. The company's commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.
For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/.
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