Samsung may be rethinking its smartphone strategy, with reports suggesting that the company could discontinue the "Plus" model in its flagship Galaxy S series lineup starting next year. The move would mirror Apple’s rumoured plans to phase out the iPhone Plus variant in 2025, signalling a shift in how both tech giants are adapting to consumer buying patterns.
What’s Happening?
According to Korean media outlet The Elec, Samsung might drop the Galaxy S25+ due to sluggish demand and brand overlap. The Plus model has reportedly underperformed in recent sales cycles. Market analysts note that the Plus model occupies an awkward middle ground, not quite affordable enough for budget-conscious users, and not feature-rich enough to justify the price jump over the base model.
This has led to relatively weak sales compared to the Ultra, which continues to dominate in popularity thanks to its cutting-edge hardware, camera capabilities, and S Pen support. Apple has faced a similar challenge with its iPhone Plus model, and is also rumoured to be dropping it in favor of a simplified iPhone lineup for 2025.
What This Could Mean for Consumers
If Samsung proceeds with the change, the Galaxy S25 series could:
- Become easier to differentiate, reducing consumer confusion
- Streamline production and marketing efforts
- Focus more on delivering distinct experiences for entry-level and premium users
It’s also possible that Samsung could repurpose features from the Plus line into other models or create new sub-brands to fill the gap. The company is said to be finalising decisions this month during internal planning sessions for its 2025 mobile roadmap.
Will It Really Happen?
While not officially confirmed, both Samsung and Apple appear to be leaning toward leaner, more clearly defined product lineups. We will have to wait and see how it unfolds in the coming months, starting with Apple in September for the next-gen iPhone 17 series.
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