Samsung Electronics Malaysia is collaborating with Good Vibes Festival (GVF) for the upcoming event on 21-23 July 2023. Through this collaboration, Samsung aims to inspire Gen Z through music, lifestyle and entertainment.
According to MIDia Research, 85% of 16 to 19-year-olds say that music is an important part of their life. That's not surprising considering that Gen Z grew up with the emergence of social media and the Internet, which allowed them to more opportunities to express themselves.
Elaine Soh, Chief Marketing Officer for Samsung Electronics had this to say:
“Samsung Malaysia is thrilled to be part of GVF to inspire Gen Z through music, lifestyle and entertainment, in what will be the most epic party of their young lives. GVF is a celebration of our contemporary culture driving the local entertainment industry. This stands for revolution, which is what drives Samsung forward when it comes to tech and innovation.”
Samsung is working closely with GVF this year to bring better experiences to Gen Z. The collaboration with GVF is the start of Samsung Malaysia’s venture into music,so we can expect Samsung to be involved with more initiatives like this in the future too.
In addition, Samsung is giving out 3-day VIP tickets, exclusive side-stage viewing passes, exclusive merchandise, VIP access, Ferris Wheel ride tickets, and so forth. To win these prizes, simply register your interest through this link.
Once you have registered, post your picture on Instagram with the hashtag #GalaxyS23MYGVF2023, and tag both @SamsungMalaysia and @GoodVibesFest. Last but not least, make sure your profile is public. After that, be sure to stay tuned for the winners' announcements.
On top of that, Samsung will also rewards Samsung Members with a 15% discount on GVF tickets and provide Designated Express Lanes for Samsung Galaxy phone users. They will also provide exciting activations with freebies and merchandise to win during the festival (21-23 July). But it does not end there, festival goers can also enjoy free buggy rides for festival goers at the entrance (less walking, more partying).
What are your thoughts on this news? Are you excited about the GVF? Stay tuned for more info like this at TechNave!
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