(L-R) Vincent Lee, Head of Audio Visual, Samsung Malaysia Electronics; Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics; Lee Sang Hoon, President, Samsung Malaysia Electronics; Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics; and Kim Jin Ho, Business Manager of Audio Visual, Samsung Malaysia Electronics
Today, Samsung Malaysia Electronic is proud to unveil The Frame TV at Star Residences, Kuala Lumpur. As the name suggests, The Frame is a baby product of art meets television focusing on design aesthetics for consumers today on their lifestyle and routines. It measures at 55-inch and 65-inch so there are two models, with the price tag of RM9999 and RM14,999 respectively.
Similarly to their latest QLED TV, The Frame is also meant to fit the homeowner's interior decor. From up front, the TV does really look like a picture frame hanging on the wall, thus allowing more space for the surrounding looking neat and tidy thanks to the Invisible Connection (not really invisible, just no cable plugs on sight).
In case you're wondering, the panel is only using a normal LCD screen
The corner edge
That's basically the whole TV's width within the drawn white rectangular box
What's more, when The Frame's display is switched off, it will automatically bring up Art Mode feature. Currently, The Frame has over 100 exclusive art works by 37 renowned designers, the owner can also upload his or her own picture or art design up The Frame via a Samsung app.
The many art selections in the settings
Customisable frame options including Walnut, Beige wood and White
Wow, fantastic baby
Another sample
Like any television cables, the brightness sensor settings can always be adjusted accordingly to the owner's preference. It's also good to know that it only takes 15 minutes to mount The Frame on the wall with its No Gap Wall-mount feature which is universal.
Which one is The Frame?
The Frame TV will officially be on sale on 15 August 2017 in all Samsung concept stores nationwide. For more information on The Frame TV, please visit their official website here.
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