Saudi Arabia's state-owned sports-focused investment vehicle is reportedly in talks to invest at least $1 billion in sports-focused streaming service DAZN. So, what should you know about it?
DAZN was previously available for Malaysian users, offering access to boxing, golf, football, esports, racing, and more. It has been offered to local users since 2020. For your information, Saudi Arabia is ready to make several large investments in the sports arena, including positioning the country as a destination for various events – including the upcoming FIFA World Cup 2034.
Moreover, the investment in DAZN is expected to further complement the portfolio involving sports in Saudi Arabia. This investment is also expected to facilitate the marketing of the Saudi Pro League to the global market. At this time, both parties have not issued any official comments. An announcement regarding this investment is expected to be made as early as January 2025.
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