Japanese global holding company and video game giant Sega Sammy Holdings (Sega) is now the owner of the popular Angry Birds video games franchise. This is after Sega bought Rovio Entertainment, the Finland-based company behind Angry Birds for EUR706 million or ~RM3.42 billion.
As reported by the BBC, Sega said that the decision to buy Rovio was driven by the need to “strengthen its position” in the global gaming market. The Japanese company said that the percentage of mobile gaming is expected to increase to 56 per cent by 2026.
Angry Birds was the first mobile game to be downloaded over one billion times. Furthermore, the franchise is popular in pop culture too, with Rovio already producing two Angry Birds movies.
Sega Sammy Holdings is the result of a 2004 merger between Sega and Sammy Corporation, with the former famous for its video game franchises such as Sonic the Hedgehog, while the latter develops and sells amusement arcade machines. A potential Sonic and Angry Birds crossover in the near future maybe?
Well, we just have to wait and see what happens. Until then, make sure to stay tuned to TechNave for more trending tech news!
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