Looks like Setel users are in for a pleasant surprise. Recently, Setel launched the “Setel je! Sekali tekan, semua jalan” campaign. So, what should you know about it?
Why the campaign?
For your information, this campaign celebrates the uniquely Malaysian spirit by combining a beloved phrase with cutting-edge, homegrown technology designed to simplify everyday life.
Additionally, that includes fueling up, paying for parking, shopping, renewing road tax, or earning rewards. Setel’s app makes these daily tasks more convenient.
How relevant is Setel?
Since its launch, Setel has championed Malaysia’s vision for a cashless society by providing access at over 1000 PETRONAS stations and more than 2.6 million merchants nationwide.
Interestingly, over 9 million Malaysians have embraced the app, proving how digital transactions can be secure, convenient, and widely accessible.
Moreover, Abdullah Ayman Awaluddin, Chief Executive Officer of Setel, said:
“Setel was created to deliver a seamless, on-demand fuelling experience, the first of its kind in Malaysia. Over time, 'Setel' has become part of our everyday language, symbolising how things get done. With this campaign, we are turning that spirit into real, tech-powered experiences that reflect how Malaysians live. Whether it’s fuelling, paying, or moving, Setel makes it simple. We are also encouraging users to verify their accounts to unlock more features, security, and rewards as we continue driving digital adoption and supporting a cashless Malaysia.”
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