In another update, Shell Malaysia has rolled out a major upgrade to the Shell App with the full integration of BUDI95, allowing eligible Malaysians to access their fuel subsidy directly through their smartphones. The move marks a key step in Shell’s wider digital transformation to streamline fuelling and improve customer convenience.
BUDI95 Now Accessible Through One-Time eKYC
The enhanced Shell App now allows customers to activate their BUDI95 subsidy after completing a simple, one-time TNG eWallet eKYC verification. Once verified, users can tap the BUDI95 button inside the app and pay for fuel securely without using physical cards or separate subsidy systems. The subsidised rate is applied instantly at the pump.
Shell says the update addresses the shifting subsidy environment in Malaysia by consolidating payments, rewards and subsidy access into a single platform. The company also highlights that the app helps customers reduce reliance on multiple cards while offering quicker checkout and personalised rewards.
Shell Positions the App as a One-Stop Fuel Companion
Seow Lee Ming, General Manager of Shell Mobility and Convenience Malaysia, said the new BUDI95 integration is designed to help Malaysians maximise value while simplifying their fuelling routine. She noted that the Shell App brings together secure payments, personalised offers and direct access to BUDI95 in one place.
On-ground experiences remain part of Shell’s push, with convenience stores, Shell Helix and Shell Advance lubricants, and additional car-care services continuing to complement the digital features available through the app.
RM2 Million in Shell Vouchers Through App Campaign
To mark the launch, Shell is running a nationwide rewards campaign exclusively through the Shell App. Customers who link their app to TNG eWallet eKYC and complete a BUDI95 fuel transaction of at least RM10 will receive an instant RM5 Shell voucher in the app. New Shell App users will receive an extra RM5 voucher as a welcome reward. Shell is allocating RM2 million in total voucher value for this campaign.
Three Years of Free Fuel Up for Grabs
A second promotion gives customers the chance to win three years of free fuel. Anyone who purchases selected Shell Helix or Shell Advance lubricants at Shell stations will receive a special code that can be redeemed in the Shell App. Redemption automatically enters the user into the Free Fuels Contest.
Users can download the updated Shell App and register for BUDI95 to access the new features. Full details are available at shell.com.my/BUDI95, and stay tuned for more trending tech news at TechNave.com.
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