A new lineup of the 2023 BRAVIA XR TV lineup has been announced by Sony and there are four new models - namely the X95L Mini LED, X90L Full Array LED, A95L and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching movies, streaming apps, gaming and more.
So what's new? For starters, 2023 BRAVIA XR TVs have the updated Cognitive Processor XR, featuring the all-new XR Clear Image on select models, which improves noise reduction and clarity with motion, reducing blur and creating scenes with action. This feature also enables better backlight control for increased local dimming zones, increased brightness and decreased blooming.
Additionally, each model offers Acoustic Center Sync, which synchronizes the TV’s audio system with the centre channel of a compatible Sony soundbar turning it into the centre speaker for the best immersive at-home experience. For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimization.
For gaming, the 2023 BRAVIA XR lineup also gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode to optimise picture quality while gaming and streaming. Gamers can also quickly access the Game Menu to tailor their settings, such as turning on or off VRR or Motion Blur Reduction and many more.
In the announcement video, Sony also announced to keep its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency and reviewing energy consumption during use. That being said, all 2023 models have the new Eco Dashboard that allows users to easily customize energy-saving preferences and settings.
The new BRAVIA XR TV lineup will be available in Malaysia from June 2023 onwards with recommended retail pricing of RM10,699. For more information on new Sony television models, you can visit the BRAVIA XR website here to check them out.
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