Sony Alpha 7R IV with a full-frame 61MP sensor unveiled, along with RX100 VII with the power of Alpha 9


Today, Sony is proud to unveil three new camera gadgets for photography enthusiasts in Malaysia and Singapore - introducing the latest Alpha 7R IV (model ILCE-7RM4) full-frame mirrorless camera, RX100 VII (model DSC-RX100M7). Designed for both professionals and hobbyists of all ages, allowing them to take advantage taking shots what was once thought as impossible.

Starting with the new Alpha 7R IV, it's the world's first newly developed 35mm full-frame back-illuminated CMOS image sensor with a resolution of 61.0 MP! Accompanied by the latest gen BIONZ X image processor, the new sensor can reduce noise and boasts an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights. For stabilization, there's a 5-axis Optical In-Body Image Stabilization to capture moving objects even better. Even the shutter unit assembly got re-designed to reduce the slightest movement.

In addition to that, it's also integrated with a Pixel Shift Multi Shooting mode which can compose up to 16 full-resolution images. This feature is ideally used for taking any architecture and art photos for colour and detail accuracy. High-speed continuous shooting at up to 10 fps is back as well with full AF / AE tracking for approx. 7 seconds, so as Real-time Eye AF but this time as a new feature for video recording and an advanced Real-time Tracking plus Real-time Eye AF for still image recording (doesn't work for animals, though).

Next up, a new RX100 VII utilizes the technologies from the Alpha 9 which makes it ideal for vloggers who wishes to have a compact camera that can perform image and video shooting. Powered by a newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest-gen BIONZ X image processor, anyone who gets on hold on this bad boy can take a lot of shooting styles thanks to the flexibility of the ZEISS Vario-Sonnar T 24-200mm8 F2.8-4.5 high magnification zoom lens.

Offering a world-leading 357 focal-plane phase-detection AF points and 425 contrast-detection AF point, the RX100 VII also has the same Real-time Tracking and Real-time Eye AF for humans and animals (well, not all animals), a new Single Burst Shooting Drive Mode up to 90fps, and a Pro-level movie functionality up to 4K with Active SteadyShot and many more.

The Alpha 7R IV's price will only be announced at a later date in August, whereas the RX100 VII will only be around from mid of September 2019 onwards. If you want to know more about these products, you can click on either of the links below to check it out.

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