Sony has officially announced the Sony Alpha 7 and 7R full-frame mirrorless interchangeable lens cameras for the masses. Confirming tech specs mentioned previously, the Sony Alpha 7 will offer a 24.3MP full-frame CMOS sensor, a BIONZ X processor a low-pass filter and all at $1700 (RM5374) for just the body. The Sony Alpha 7R bumps up the features to a 36.3MP sensor minus the low-pass filter but packs in the same BIONZ X processor at $2300 (RM7271), again for just the body. Both have built-in WiFi and USB PC along with XGA OLED electronic viewfinders to go with 3-inch 1.23M-dot LCD screens that can be tilted up 84 degrees and down 45 degrees. Both look nearly identical with an awesome magnesium alloy build and have fairly small footprints for full-frame camera sensors and should make good options for the professional and enthusiast photographer. If you're looking for a kit the Sony Alpha 7 includes a 28-70mm f/3.5-5.6 lens at $2000 (RM6323) while other lenses will be made available in later months. No specific Malaysia release dates but both cameras are expected to ship in December 2013.
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