Spotify is set to increase the monthly price of its Premium individual subscription from €10.99 to €11.99 (approximately RM60) starting in September 2025.

This adjustment will apply to several regions, including parts of Asia-Pacific, the Middle East, Africa, Latin America, and Europe.

Subscribers in the affected areas will be notified via email in the coming weeks about the new pricing. Spotify stated that the change is part of its efforts to strengthen profit margins and align pricing with rising costs and market dynamics.

Spotify’s ongoing strategy and market outlook

The price increase follows Spotify’s first fully profitable year in 2024, achieved through earlier price adjustments and internal cost-cutting measures.

However, in the second quarter of 2025, Spotify reported a net loss. This was largely attributed to higher tax expenses linked to employee stock-based compensation, which impacted its profit forecast for the remainder of the year.

Despite these challenges, Spotify continues to grow. As of June 2025, the platform reported 276 million Premium subscribers and a total of 696 million monthly active users globally.

Following the announcement of the price hike, Spotify’s stock saw a noticeable increase, with shares climbing between 3% and 6%.

Market analysts remain optimistic, citing strong user growth and the platform’s ability to convert free users to paid subscriptions even with higher pricing.

What we could expect

At this stage, the price revision does not include North America, where the Premium plan remains at USD11.99 per month. Spotify has yet to confirm whether users in the U.S. or Canada will face similar increases.

In parallel, Spotify is also expanding its content strategy. The platform has been investing more in video content and podcast monetisation tools, including the Spotify Partner Program.

Apple’s recent approval allowing Spotify to include external payment links in its U.S. app has also supported increased engagement and subscription conversions.

Are higher subscription fees a fair trade-off for Spotify’s expanding features and services, or will this test user loyalty in Malaysia and beyond? Let us know what you think.

Stay tuned to TechNave.com for more updates.