Generative artificial intelligence (AI) has been used to generate the opening montage of the TV series Secret Wars on Disney+ Hotstar and to produce music videos for the group KRU. By 2025, TV3, TV9 and Tonton channels will also use AI-generated Azan calls. That said, what should you know about it?
For your information, this latest visual replaces the one that has been used for the past 10 years and was first aired during the Zuhr prayer time yesterday. It features the voice of Sheikh Abdul Karim Umar Al Makki who is the Imam of the Sultan Salahuddin Abdul Aziz Shah Mosque, Shah Alam. Almost 70% of the visuals used in this latest Azan video are generated by AI.
Setelah sekian lama azan di TV3 menjadi panduan harian umat Islam. Kini, memperkenalkan seruan azan versi baharu yang lebih segar dan inovatif, dengan penggunaan AI.
— tv3malaysia (@tv3malaysia) January 15, 2025
Azan baharu yang dibawakan dengan kemerduaan suara Sheikh Abdul Karim Umar Al Makki ini akan mula siaran mulai… pic.twitter.com/nM5RaThviy
According to Ruzmi Kamarudin, Head of Media Prima's Islamic Content Department, generative AI technology is used to show that technology and propaganda in the media can be combined to reach the target group.
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