As reported before, Taobao Malaysia has finally added a new language to its platform with Bahasa Malaysia. Just in time to kick off its annual 618 Mid-Year Sale, the updated interface is part of Taobao’s broader effort to localise the shopping experience and break down language barriers.
In addition to the tri-lingual option, alongside English and Mandarin, the platform has also introduced several new features aimed at improving user engagement and convenience. Among the highlights is Image Search, in which users can now search for products by uploading or snapping a photo, powered by AI image recognition, Coins Cashback and New User Deals as low as RMB 1 (~RM0.62).
The company also reiterated its support for local entrepreneurship. Taobao has previously run programmes such as LiveNOW, a livestream training initiative in partnership with state governments and educational institutions. Since its launch, the initiative has trained over 500 new livestreamers and digital entrepreneurs, many from low-income communities.
As part of the 618 celebrations, Taobao Malaysia is offering a range of promotions from 28 May at 8:00 PM until 20 June at 11:29 PM, including:
- Free sea shipping for orders over ¥199 (approx. RM116) with Coins Cashback
- A Spend & Win Air Tickets to Seoul contest in collaboration with RHB Bank
- Instant payment discounts of up to RM68
- Promo code discounts of up to 50%
- Daily flash sales and product discounts of up to 15%
The Taobao app is available to download for free on the Apple App Store and Google Play. For more updates on promotions and features, users can follow Taobao Malaysia on Facebook, Instagram, and TikTok.
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