The Apple Event is always held in the third quarter of the year. This year, Apple is expected to hold its iPhone 17 series launch event on Tuesday, 9 September 2025, according to internal information from German mobile carriers. This aligns with Bloomberg’s prediction that the event would occur during the week of 8 September.
Expected Product Announcements
Based on the reports that we have been reading, we can expect four new iPhone 17 models from Apple. This includes the new iPhone 17 Air, which is said to be replacing the Plus model, joining alongside the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max.
In addition to the iPhones, Apple may also announce:
- Apple Watch SE 3
- Apple Watch Series 11
- Apple Watch Ultra 3
- Possibly AirPods Pro 3
If we were to follow Apple’s usual release pattern, the pre-order would begin on Friday, 12 September. After that, retail availability and deliveries will start a week later.
Availability and Markets
Apple's global launch will definitely focus on its home ground, the USA, followed by China, Europe and Japan. However, the company has also been very consistent with the Malaysian market, as we don't need to wait that long anymore. Malaysians will get to know the local prices after the Apple Event ends.
Waiting for the Apple Event Date Announcement
Apple typically sends out press invitations one week before the event, so official confirmation could arrive by Tuesday, 2 September 2025. Until then, let's sit and wait for Apple to broadcast the news. Stay tuned for more trending tech news at TechNave.com.
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