The MacBook Neo is a surprise for the PC industry - ASUS CEO

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Recently, ASUS co-CEO SY Hsu was quoted as saying that the MacBook Neo is a surprise to the Windows PC industry. This is because Apple has only offered laptops in the premium segment; offering the MacBook Neo at a bargain price is something unexpected. So, what should you know about it?

 

This is an absurd price for a laptop

For your information, the MacBook Neo was launched a week ago at a price that we personally find absurd, as even the most expensive version is still cheaper than the cheapest iPhone 17e. Hsu also said that all major players in the PC industry, such as Microsoft, Intel, AMD, and other PC manufacturers, are discussing strategies to compete with the MacBook Neo.

Moreover, it will be difficult to compete because of the increasing price of RAM due to the shortage of supply, and it is only expected to end in 2028. However, he still feels that the MacBook Neo has a weakness because it only comes with 8GB of RAM, which cannot be upgraded by the owner himself.

Additionally, the MacBook Neo is also described as a content-enjoying device and not a mainstream laptop for more demanding tasks.


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