During the weekend, The Washington Post took an opportunity to have an interview with Apple CEO, Tim Cook about his fifth year in that position, as well as the future of the company's work on augmented reality products. Here are some thoughts from Tim Cook, from a series of question by The Washington Post:
Handling the CEO role for the first five years -
"You’re both praised and criticized, and the extremes are wide — very wide. And that can happen all in a day. You build up — my skin got materially thicker after August 2011. And I don’t mean in a bad way. I don’t mean that I’m callous and don’t care. I think I’m a bit better today about compartmentalizing things and not taking everything so personally."
So were there any changes in the company since he took over? -
"The obvious things are we have more employees. The company is four times larger [by revenue since 2010]. We’ve broadened the iPhone lineup. That was a really key decision and I think a very good one. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. We keep pulling that string to see where that takes us. Lots of core technology work has been done."
How Apple could move forward when so much of its business is tied up in the iPhone and an industry that's cooling off? -
"Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future. That level of performance is going to skyrocket."
What is the future of Apple and artificial intelligence (e.g. Siri)? -
"Increasingly, Siri understands things without having to memorize certain ways to say things. The prediction of Siri is going way up. What we’ve done with AI is focus on things that will help the customer. And we announced in June that we’re opening Siri to third parties, so third-party developers can now use Siri. So a simple example with that, whatever kind of ride-sharing app you might use, Uber or Lyft in the United States, you could just — using your voice — order the car. So third-party developers are writing tons of those that will be available to the public in the fall. And that’s how we’re broadening Siri in a huge way."
What is Apple's take on the augmented or virtual reality space? -
"I think AR [augmented reality] is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about."
If you want to read the full interview, head over to this link here and find out more about his reflections on the passing of Steve Jobs, tax policies, non-traditional view of being a CEO, his succession planning, and some mistakes he made along the way. Stay tuned for more news at Technave.com.
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