We have talked about the iPhone 17 series getting a price hike this year. According to multiple leaks and analyst reports, the base model may retain its $799 price tag, but the iPhone 17 Air, Pro, and Pro Max are expected to cost $50 (~RM211) more than their predecessors.
What’s Changing?
As mentioned, Apple's upcoming flagships are rumoured to have new pricing except for the iPhone 17. Below is a summary of what each model could look like:
- iPhone 17: $799 (~RM3.3K)
- iPhone 17 Air: $949 (~RM4K)
- iPhone 17 Pro: $1049 (~RM4.4K)
- iPhone 17 Pro Max: $1249 (~RM5.2K)
This mirrors Apple’s previous strategy with the iPhone 15 Pro Max, where the 128GB tier was removed, effectively nudging buyers toward higher-priced storage options.
Why the Hike?
Analysts cite rising component costs and ongoing tariffs on China-made goods as key drivers. Apple is reportedly absorbing nearly $1 billion in tariff-related costs per quarter, and the impact is expected to grow.
Despite the price hike, Apple may not offer additional storage upgrades. Instead, the company is banking on the appeal of new designs, including a thinner iPhone 17 Air and refreshed Pro models. However, some analysts warn that the Air’s steep price may be a tough sell in an unproven market segment.
What to Watch
With the official launch expected in September, all eyes are on how Apple will justify the increase. Will new features and form factors be enough to sway buyers?
Time will only tell, so we will just have to wait and see. By the way, rumours also have it that the Apple Event will be launched on 9 September 2025, although that has yet to be seen. Stay tuned for the official news only at TechNave.com.
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