Every year, we hear about new Smart TVs with better screens, smarter features, and more tech buzzwords. But, Samsung seems to be doing more than just keeping up — they're quietly leading the pack. For almost two decades, they've held the number one spot in the global TV market.
It got us thinking: what exactly are they doing right, and where could they be headed next? With AI now playing a bigger role in our daily screens and home devices, it’s a good time to take a closer look at what Samsung is planning for your living room here in Malaysia in the next few years.
For those who didn't know, Samsung has maintained its position as the world's top TV brand for 19 consecutive years. In 2024, it held a 28.3% global market share, leading in both the premium and ultra-large TV segments. The company sold 8.34 million QLED TVs, capturing 46.8% of the market, while its OLED sales grew 42% year-over-year to 1.44 million units.
Samsung's premium TVs priced above RM11,800 ($2,500) accounted for nearly half of the global high-end market. With these numbers, Samsung continues to dominate, driven by constant innovation in display technology and AI-powered features.
How Samsung Maintains Its Lead
According to Samsung, their success comes from a combination of factors: its focus on premium and large-screen TVs, continued investment in AI, and diversification into OLED alongside QLED. The introduction of Vision AI at CES 2025 could signal a new era in smart TVs, with personalized content recommendations and enhanced user experience. Features like AI upscaling, multi-view, and gaming enhancements also contribute to Samsung’s strong market presence.
Another key factor is Samsung's strategic pricing and segmentation. The company targets different audiences, from budget-conscious buyers to high-end home theater enthusiasts. It has expanded the Samsung Art Store, initially available on The Frame, to more models, tapping into the growing demand for lifestyle TVs.
What’s Next for Samsung TVs in the Next 5 Years?
This is an actual Samsung model called the Infinity Screen Q990D from the QN900D series
With AI-powered technology becoming more advanced, Samsung is expected to refine Vision AI, making smart TVs more intuitive. The company is also pushing for higher refresh rates and improved gaming capabilities to cater to the cloud gaming market. Ultra-large screens will likely become more accessible, and microLED technology may see further development.
Samsung’s QD-OLED panels are also improving, positioning the brand as a stronger competitor against other industry players in the OLED space. The combination of QLED, OLED, and AI-powered features suggests a continued push towards high-end smart TVs.
One day, maybe?
As AI integration improves and microLED technology becomes more refined, pricing for top-end models may become more competitive, bringing premium features to a wider audience. In short, this could mean more affordable Samsung Smart TVs for Malaysia's masses. Who knows, you might see one the next time you balik kampung?
Additionally, Samsung's push into AI-powered smart home integration could redefine how TVs are used. Future models may feature voice and gesture controls, deeper IoT integration, and enhanced AI-assisted picture tuning for more immersive experiences. If done right, these innovations could shape the way consumers interact with their Smart TVs and home entertainment systems.
Expected Samsung Smart TV Specifications (2025 Models)
Here are the Samsung Smart TV tech specs or features which we're expecting in 2025 (but do take them with a grain of salt, ya):
- Display Technologies: QLED, OLED, QD-OLED, MicroLED
- Screen Sizes: 55-inch to 98-inch models
- Refresh Rate: 120Hz to 144Hz
- Resolution: 4K and 8K options
- AI Features: Vision AI for personalized content
- Smart Hub: Integrated streaming, gaming hub, and multi-view
- Connectivity: Wi-Fi 6, HDMI 2.1, Bluetooth 5.2
- Audio: Dolby Atmos, AI-enhanced sound
- Release Dates: Expected in Q2 and Q3 2025
For now, this is where we're expecting most Smart TVs like this Samsung Q990D to be in Malaysia
What do you think about Samsung’s future in the TV industry? Will AI-powered features and ultra-large screens continue to drive sales? Would you buy a Samsung Smart TV? Share your thoughts in the comments below and stay tuned to TechNave.com for more updates on upcoming Samsung TVs and new smart home innovations.
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