At the annual Conversations event, WhatsApp announced new features for WhatsApp Business. These new features are targeted at larger businesses and enterprises, but what are they, and do you need them? Check the news below for some details.
New features for WhatsApp Business
According to WABetaInfo, WhatsApp recently announced that the next WhatsApp Business update will include features for larger businesses. First, there's an enhanced calling feature for customers to send live call requests to a business or company. The company can then directly speak with the customer to address their inquiries. There are also new voice and video calling options, with the latter being useful when customers need visual demonstrations.
The new voice option is also the foundation for future AI-powered voice support, so don't be surprised if WhatsApp offers customisable chatbots in the future. Speaking of AI, the new update will also have expanded AI support for businesses. This new Business AI can help perform product recommendations, answer customer inquiries, or provide sales support.
Finally, WhatsApp also announced a centralised place for businesses to manage campaigns. According to the source, the Ad Manager allows businesses to create and manage their marketing efforts across three Meta platforms: Facebook, Instagram, and WhatsApp.
Gradual rollout
Some users should see the new features appear in WhatsApp after the next update, while others may not. Regardless, most users can expect to get the update in the coming weeks.
So, do you find these features useful for your company or business?
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