According to news, Xiaomi cars will soon arrive at Xiaomi retail stores, which marks Xiaomi’s further expansion in the automotive industry. Recently, Lei Jun put forward the requirement that "Xiaomi SU7 will be delivered as soon as it is launched, and the volume will be increased as soon as it is delivered" and set the first-year sales target of 100,000 units.
This means that Xiaomi Automobile is sprinting with all its strength, striving to enter the first camp of the industry. In the future In 15 to 20 years, it is even more ambitious and hopes to become one of the top five automobile manufacturers in the world.
The SU7 launch conference has been scheduled for March 28, when the long-awaited price information will be officially announced. Lei Jun said that in the past three years, he has experienced various difficulties and challenges every day, but he has always maintained a forward attitude. March 28th will be the first step taken by Xiaomi Auto and the beginning of the last battle in Lei Jun’s life.
However, industry insiders have expressed concerns about the upcoming Xiaomi SU7. The relevant person in charge of Jingnan Yuntong Xiaomi Auto 2S store revealed that they are not worried about sales volume, but are worried that the store may have difficulty in undertaking cost-effective pricing of new cars, which may lead to a situation in which supply exceeds demand. In particular, if the car sells too well and production capacity cannot keep up, consumers may face a long wait for delivery.
Despite this, Lei Jun is still confident in the performance of Xiaomi SU7. In a recent program, he said that the Xiaomi SU7 is a C-class luxury sedan with very powerful configurations. The price may be a bit expensive, but I believe everyone will feel it is worth the money after watching the press conference. Lei Jun’s previous speech also hinted at the price range of the Xiaomi SU7, saying that the standard version of the SU7 is far superior to the Tesla Model 3 and uses solid materials.
According to Xiaomi's pricing strategy, the price of Xiaomi SU7 is expected to be in the range of 219,000 to 229,000 yuan (approximately RM143,837 to RM150,405). This price is lower than the Tesla Model 3, but the configuration will be stronger in all aspects, especially aspects such as autonomous driving and car-machine linkage, which will be more in line with the usage habits of most car owners than Tesla.
It is worth mentioning that Xiaomi SU7 will implement the policy of "delivery as soon as it is launched, and increasing quantity after delivery", which means that consumers are expected to be able to get this car soon after the launch.
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