Xiaomi established a movie studio that focuses on shooting films with smartphone cameras

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We all know that Xiaomi puts a lot of effort into its flagship smartphones' cameras by using top-notch camera sensors or unique photo-processing algorithms. To further promote the cameras, the Chinese tech giant has created its own movie studio that focuses on shooting films with Xiaomi smartphones.

Today, the name of the movie studio has been revealed and it's called "Xiaomi Studios". It is said that the studio could be focusing on shooting short films like the ones made by Apple but also expanding upon the idea. The Chinese smartphone manufacturer has also announced the XIAOMI CREATOR programme to encourage content creators to explore their creativity by shooting movies with smartphone cameras.

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This could be a good marketing strategy for Xiaomi to promote its camera features. Despite their limited functions compared to equipment used to shoot high budget films, smartphone cameras are actually capable of shooting high-quality videos nowadays. Previously, we've seen quite a few works including music videos, short films, and more experimenting with smartphone cameras, and we wouldn't even notice that they weren't shot using professional cameras.

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