According to Counterpoint Research, Xiaomi has overtaken Apple for the first time in three years, simultaneously holding the throne of the world's second-largest smartphone brand, in August 2024. This development may be temporary, given that Apple has already launched the iPhone 16 in September which may see sales by Apple increase again in September.
For your information, Xiaomi has produced fewer products in 2024 so far. They are seen to focus more on specific products at different price categories to win the consumers. For this week, Xiaomi will introduce their latest flagship phone, the Xiaomi 14T.
Meanwhile, Samsung sits comfortably at number 1. That means it will take Apple or Xiaomi more time to catch up. With the development of the technology arena, now various device manufacturers are starting to focus on the integration of artificial intelligence in providing a different user experience, and not just fighting in terms of technical specifications alone.
We have yet to confirm other details on the news. However, it will be more interesting to see how this data will affect the buying trend in Malaysia.
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