Spotify is partnering with Universal Music Group (UMG) to allow users to create artificial intelligence (AI)-based remixes and cover songs using songs by artists under the label for an additional fee on top of the standard subscription.
It will only affect artists who consent to it
The new feature announced on Thursday only involves artists who give consent, while the original singers and songwriters will receive a share of the revenue generated.
"For the first time, fans can legally produce covers and remixes from the catalogues of participating artists and songwriters, with both parties sharing the value created," Spotify's Head of Music, Charlie Hellman, said during the company's investor day.
Until now, Spotify has banned AI music produced from the work of specific artists without explicit permission, although the platform allows uploads of AI music more broadly, including content associated with artists whose images and identities were generated using AI.
Moreover, the deal puts Spotify in direct competition with Suno and Udio, two dominant AI music apps that are growing rapidly. After initially allowing users to create AI music without agreements with artists or labels, the two startups have changed their approach in recent months.
Furthermore, Udio has signed deals with Universal Music Group and Warner Music Group, while Warner has also reached an agreement with Suno. However, UMG and Sony are still involved in legal action against Suno that is ongoing in the US federal court in Massachusetts.
A new source of income for artists and songwriters
Besides that, Hellman said the new feature will give artists and songwriters "a new source of income" in addition to their existing revenue on Spotify. UMG CEO Lucian Grainge described the initiative as “truly artist-centric and founded on responsible AI”, as well as being able to stimulate growth across the entire music ecosystem.
Additionally, Spotify announced that paid subscribers will receive early access to purchase concert tickets for their favourite artists before general sales open. The new service, known as “ Reserved,” will launch in the United States this summer before expanding to other markets.
In addition, customers will be selected based on listening data, including how often they stream a particular artist, the number of song variations played, and whether the song is saved in their library. Spotify said the initiative helps ensure tickets reach real fans and not rebuyer bots that often cause problems for fans and artists
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