Google, through its video platform YouTube, has reportedly begun introducing 30-second non -skippable ads specifically for viewing on smart televisions. This new ad format is now available to advertisers worldwide. So, what should you know about it?
Advertisers can run full 30-second ads without the option to skip
For your information, the move comes after YouTube saw its biggest viewing growth in recent years come from TV users, making it one of the leading platforms for video content in the living room. With the new format, advertisers can run full 30-second ads without the option to skip.
According to YouTube, their advertising system will use artificial intelligence (AI) technology to automatically optimise ad campaigns. The system will choose between several formats, such as 6-second bumper ads, standard 15-second ads and 30-second non-skippable ads specifically for TV, depending on the target audience and appropriate viewing time.
Additionally, for users who don't want to see ads, YouTube also offers paid subscriptions such as YouTube Premium, which allows for ad-free viewing. In addition, there is a cheaper plan called YouTube Premium Lite, which provides some Premium features at a lower price.
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