This week, sooka is celebrating its 4th anniversary with a lineup of exciting announcements. The celebration includes technology upgrades, exclusive rewards, and limited-time offers, marking a major milestone in sooka’s journey as one of the country’s fastest-growing OTT (over-the-top) platforms.
The Upgrade
Since its launch, sooka has focused on delivering content in Asian entertainment and live sports. The latest updates include a revamped app interface with twice the performance speed, alongside personalised navigation and content recommendations, as well as a new sooka TV Stick that supports 4K UHD sports streaming.
In addition, AI-powered chatbot support will be available for faster help. Integrated Electronic Programme Guide (EPG) and dynamic content tab are rolling out soon across platforms for easier channel surfing. These improvements are applicable on mobile and TV.
Celebrate with Perks and Freebies Until 31 July
To thank users, sooka is rolling out a bundle of anniversary rewards:
- New users: Get 10 days free on the Sports & Entertainment plan with promo code HBDSOOKA
- All users: Win a LG 86” 4K UHD Smart TV or sooka TV Stick daily for 30 days
- Special offer: Get the sooka TV Stick (worth RM349) free with a 6-month Premium Plan (RM249)
- Buy 1 Free 1 Annual Pass: Get 24 months of access starting from just RM149, available via sooka.my from 25 June 2025
Looking Ahead: More Partnerships on the Horizon
According to sooka, the subscriber base has doubled year-over-year, securing its position as the #1 sports app and one of the top five highest-grossing apps on Google Play in Malaysia. It boasts high ratings on both the Google Play Store and Apple App Store.
As sooka enters its fifth year, the platform is gearing up for new collaborations with major telcos and financial institutions to offer better value and reach more Malaysians. For more info or to download the app, head to sooka.my or find it on major app stores and smart TV platforms.
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