sooka, Malaysia’s leading streaming platform and fastest-growing OTT service, has announced a series of strategic collaborations with top local and regional brands, including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU. The move underscores sooka’s mission to make LIVE sports, Asian dramas, and local entertainment more accessible and rewarding for all Malaysians.
Strengthening Its Position as Malaysia’s Leading Streaming Platform
Ranked as the #1 sports app and among the top five highest-grossing apps on the Google Play Store in Malaysia, sooka continues to evolve beyond just streaming—building a full-fledged entertainment ecosystem that connects Malaysians through sport and culture.
“At sooka, our mission has always been to make LIVE sports, Asian and local entertainment more accessible for all,” said Chu Young Lee, Director of sooka. “By partnering with trusted Malaysian brands that share our customer-first mindset, we’re reaching new audiences and unlocking greater value. With the ongoing Premier League season, this is the perfect time for fans to experience 4K UHD LIVE sports on sooka via Android TVs, the sooka app, and the sooka TV stick.”
Collaborations Across Industries
The newly announced partnerships span diverse sectors—from telecommunications and finance to retail and lifestyle—each offering exclusive perks designed to make entertainment more seamless and rewarding.
- Maxis - Maxis Postpaid 139/169/199 subscribers get six months of complimentary sooka Premium access, while Hotlink users enjoy up to 30 days of free Sports & Entertainment streaming. Other Maxis users can subscribe at RM25/month (50% off the usual rate). Offer valid until 31 January 2026.
- Etiqa - sooka users will receive personal accident coverage worth RM10,000, while Etiqa customers get 10 days of complimentary Sports & Entertainment access via a digital voucher. Valid until 31 January 2026.
- U Mobil - A new U Home 5G x sooka Premium bundle combines U Mobile’s 5G broadband with sooka’s streaming service—available exclusively via the MyUMobile App.
- Grab - Grab users can redeem a 14-day complimentary Sports & Entertainment plan using GrabRewards points, available until 31 December 2025.
- MAE by Maybank2u - As part of the ‘JOM MAE’ campaign, new MAE Wallet users who complete onboarding will receive a cash reward and 14 days of free sooka access, valid until 31 December 2025.
- Sports Direct - Shoppers enjoy seven days of free sooka Sports & Entertainment access with any in-store or online purchase, available until 26 February 2026.
- ZUS Coffee - ZUS customers can redeem seven days of complimentary sooka streaming using ZUS points in the app, valid until 31 December 2025.
- VIU - sooka and VIU fans can now stream both platforms affordably with a new bundle plan starting at RM21.90/month, available on the sooka website.
Expanding Access and Innovation
As sooka enters the final quarter of the year, it aims to further broaden its reach through accessible pricing, improved technology, and deeper collaborations. Backed by strong partnerships and a growing subscriber base, sooka is solidifying its role as Malaysia’s homegrown entertainment powerhouse.
sooka offers selected LIVE sports and entertainment content for free, with instant access via sooka.my or the sooka app on Google Play, Apple App Store, and smart TVs. For more information, visit sooka.my or contact sooka support via WhatsApp at +603 9549 3792, or email [email protected]. Stay tuned for more trending tech news at TechNave.com.
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