According to Smartprix, vivo could launch new devices under its new sub-brand Jovi. A list of devices using the names Jovi V50, Jovi V50 Lite 5G, and Jovi Y39 5G was found in a recent GSMA listing. Previously, Jovi was the name used by Vivo for its Google Assistant-like virtual assistant. So, what should you know about it?
For your information, devices under the BBK Electronics umbrella are usually recycled by their sub-brands. So it is likely that the Jovi V50, Jovi V50 Lite 5G, and Jovi Y39 5G are existing devices that are simply renamed and sold at a more affordable price. This is a strategy that Xiaomi has successfully implemented through its Poco and Redmi sub-brands.
In addition, with Vivo now starting to offer flagship devices with solid photography capabilities from Zeiss lenses, perhaps Jovi will become a new sub-brand for Vivo's more affordable devices. Hopefully, everything will go smoothly.
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