News & Reviews:   1.24.14

Filming across 15 locations with 15 teams helmed by cinematographers and utilizing 100 Apple iPhones, the newly released 1.24.14 video shows how Apple technologies have changed life. While the video itself is pretty cool, the making of the video was actually just as cool as all of the shooting took place on the same day on 24 January 2014 which is why the video is called 1.24.14. Film director Jake Scott interfaced with all 15 teams live using Face Time with the end result of 70 hours worth of video footage going to production with 46 Apple iPads and 86 Macs for an awesome video. Check it out for yourself below but this is what the director had to say about it:

"There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it”