News & Reviews:   2020 Olympics

Celcom Axiata have signed an extension agreement to be the main sponsor of the Badminton Association of Malaysia (BAM) through to the 2020 Olympics. The 15 month exclusive sponsorship extension will begin from 4 Jun 2019 until 31 August 2020 and is worth RM10 million as part of Celcom Axiata's continued commitment to support Malaysian sports talent. Celcom previously signed on as BAM's main sponsor for 3 years in March 2016 with a commitment of RM24 million.